Amazon has become the ultimate channel disruptor for many vendors, distributors and resellers. The ability to reach and nurture potential customers, understand their needs and build trust with them has been replaced by a formidable marketplace driven by predominantly by price and serious competition.
But it is not all about price, and amazon marketplaces provide a wealth of knowledge for vendors to use in support of their eCommerce goals.
PriceMark Amazon helps vendors understand and monitor how their products are sold on Amazon compared to competitor products.
By gathering and analyzing product pricing, availability AND Amazon sellers, their product portfolios and performance, a detailed picture is built revealing your product coverage, quality of partners, cross-sell and up-sell potential, even lead generation potential.
Problems Addressed:
Who is selling your products on Amazon and at what price?
How strong and focused is your seller portfolio?
Which categories do you have stronger or weaker coverage in, and where is the most competition?
Where does pricing and availability fluctuate, and who is driving this?
What behaviors are your sellers emitting – is this aligned to the direction you’re taking with Amazon?
Are there unauthorized sellers operating and holding stock on your product lines?
To what extent are Amazon participating in selling your products, and how much does this affect partners?
Are Amazon really protecting your brands and categories?