PriceMark eCommerce+
The eCommerce Route To Market (RTM) was growing significantly long before 2020, and through the ongoing pandemic through a combination of home-working, changes to buying behaviors and digital transformation projects within businesses, the eCommerce channel has accelerated its channel share rapidly.
On the B2B side where PriceMark predominantly sits, B2B eCommerce sales revenue out-guns B2C sales by a factor of 2:1 – many assume this is the wrong way round but it’s not.
PriceMark eCommerce+ is designed with vendors in mind. Their needs are very different to the needs of an e-shop looking to gain an edge over e-shop rivals. Instead, vendors need pricing and performance benchmarking vs their vendor competitors – those other brands they compete with across different categories.
It’s not all about price. Availability is important. So is coverage. But the combination of these needs and the importance of creating 1-to-1 or 1-to-many product matching across, sometimes, dozens of competitor product lines, made it unattainable for competitive intelligence businesses.
Then PriceMark came along, built the vast data resource, invested the time and infrastructure to offer product matching, and finally gave vendors what they needed.
By gathering and analyzing product pricing, availability AND Amazon sellers, their product portfolios and performance, a detailed picture is built revealing your product coverage, quality of partners, cross-sell and up-sell potential, even lead generation potential.
Problems Addressed:
“We compete with a set of other vendors and have no idea of our pricing vs theirs, through which retailers and where issues exist that could be affecting sales”
“We know who we compete with but cross-competitor product matching doesn’t exist within our company”
“Seeing matched pricing data along with other key influencers, such as availability, would give us a well-rounded picture of health”
“We have no way to compare pricing or eCommerce route to market health, in one place”
“I need to look at performance across all KPIs in one place and see how I score vs all competitors and know which resellers are driving the improvement or decline”
“We don’t know our market coverage or how we perform at a category and product level on price and ranking vs competition”
“We can’t deep-dive issues and look at the reasons behind performance issues, we can only see the high level.”